Samsung opens up new product design possibilities by choosing plastic rather than glass displays for flexible display. A benefit to going with plastic over glass with an OLED display is weight, which is a very important aspect to any mobile device. Also, going with plastic enables Samsung to boost profits and lower manufacturing costs, thereby giving the company more money to invest in research and development.
Flexible display technology is not unique to Samsung. The actual technology involved in its production has come about over many years. In fact, many large electronics makers such as LG, Sharp and Toshiba have all ready presented their own concept flexible displays at many consumer electronics shows. SONY says they have been researching the development of flexible displays for nearly 10 years. Nevertheless, the first company to successfully market such a technology will have, at least for a time, a real competitive edge in a highly competitive market, and that company appears to be Samsung.